The cooperation between the companies has already proven successful, as Greenex has been a distributor of Royal van Zanten products since 2005. In regard to pot chrysanthemums, Greenex will primarily focus on the sales of cuttings which will be produced by Grolink in Ventura.
Through this partnership, Royal Van Zanten aims to introduce modern European varieties. These varieties have been tested under American conditions and are easy to grow, have a short cultivation period and a high ornamental value. 20 varieties will be introduced initially. In addition to the basic varieties there are special cultivars such as Pura Vida®, Brasil!®, Artistic® Pink Improved and Inuit.