To produce, market and sell high quality Cuttings and Young Plants, Half and Finished Products to selected customers in Europe, North and South America, by representing the world’s leading breeders and to create unique fashionable, demanded Flowering and Foliage Plants.


  • To be the leading producer and supplier of innovative Flowering and Foliage Plants to Europe, North and South America.
  • Respect Plant Breeders’ Rights.
  • To maintain and develop mutually beneficial strategic co-ownerships with selected breeders and production partners.
  • To be a creative and attractive place to work for our employees.
  • To be a reliable and profitable company.

Our Story

In 2023, we are celebrating 25 years of helping our customers grow!

Greenex began operations in 1998 as an international plant broker of Cuttings, Young Plants, and Seeds. Being the brainchild and the vision of Henrik Christoffersen and Torben Pedersen, Greenex’s charter was to supply quality young plant material from all over the world to professional growers in North America, Asia, and Europe.

Today, our marketplace of operations is global, and Greenex has become the distributor and supplier of choice for many breeders and growers, providing an ever-broader range of quality plant material.

Greenex serves as your gateway to success in ornamentals, offering you a strong program in this competitive business. Greenex is represented worldwide by an amazing TEAM of highly skilled and trained floricultural and horticultural industry professionals. Our sales representatives offer you first-mover advantages in terms of novelties in the trade of foliage products, the latest additions from world-known breeders of floricultural products, cost-effective production of first-class young plant materials, and custom-tailored logistical arrangements.

Greenex’s market position today is unrivaled due to unique access to production facilities in Central America, Dominican Rep, Brazil, Columbia, Mexico, Indonesia, The Philippines, Taiwan, Thailand and Vietnam. In addition, on-site monitoring and management ensure that the young plant material meets the highest intercontinental trade and ornamental production standards.

Greenex is represented worldwide with five locations spanning North America (Ontario, Canada, and Florida, USA), Central America (Dominican Republic), and Europe (Denmark & Holland).



Our Future

While celebrating our first 25 years, we are highly optimistic about our next 25 years. Joining Henrik and Torben is our new partner, Gabriel Pinto.

Gabriel brings over 20 years of industry experience working closely with suppliers, supply chains, and our valued customers. His experience will be instrumental in our future strategic direction, our new Coco Coir Brokerage Division, and our continued work with new vendors and suppliers.

Please join us in welcoming Gabriel Pinto to the Greenex Team.

Twenty-five years is an incredible milestone in our industry. The mission, values, vision, and commitment to our team, suppliers, and customers that made us successful in the first 25 years will form the foundation for the next 25 years and beyond.


greenex 25 year logo

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